Influencer marketing agency Famesters, in collaboration with SOFTSWISS and BGaming, has shared exclusive insights with the iGN editorial team from its new report
“Influencer Marketing in iGaming 2026.”
The study outlines key performance trends shaping influencer-driven acquisition strategies across iGaming in 2026.
📊 Micro-influencers vs. major creators
According to the report, micro-influencers significantly outperform large bloggers when it comes to player acquisition:
- 3.2× higher conversion to FTD
- 250–500% higher ROI
- ~85% lower campaign costs
The data suggests that smaller, niche audiences deliver stronger trust, engagement, and intent — particularly in regulated and high-consideration verticals such as gambling.
🎰 Online casino performance
- CPA is 30–50% lower compared to standard marketing formats
- ROI of 3–5× achieved within six months
⚽ Online betting & esports
- 42% of new sportsbook players are acquired via influencers
- $2–6 in revenue generated for every $1 spent on influencer-driven esports betting campaigns
📺 Streaming platforms: Kick
- Kick recorded 36 million hours watched in the “Slots and Casino” category
