US betting operator Fanatics Sportsbook has released a
provocative advertising spot ahead of the upcoming
Super Bowl, featuring model and media personality
Kendall Jenner.
The campaign plays on the widely discussed pop-culture trope known as the
“Kardashian curse” — the idea that relationships with members of the Kardashian–Jenner family negatively impact the careers of professional athletes.
In the commercial, Jenner humorously flips the narrative, offering tongue-in-cheek advice on how to
“bet on the right guy”, positioning herself as an unexpected betting oracle.
