Yolo Group is preparing to sell its crypto-facing brands Sportsbet.io and Bitcasino.io, with the transaction reportedly in its final stages, according to The Australian.
Back in September, Yolo Group announced a major restructuring of its operator business under a single regulated-only brand, Yolo.com. As part of that move, more than 280 employees at the company’s Tallinn office—primarily those working on Sportsbet.io and Bitcasino.io—were made redundant.
Now, amid preparations for the asset sale, sources say some former staff have been rehired to maintain operational stability and protect asset value during negotiations.
Betsson emerges as leading contender
Industry insiders identify Betsson AB as the leading bidder for both brands. This aligns with Betsson’s previously stated interest in crypto-related projects, particularly as the EU advances its digital asset regulatory framework, including the rollout of MiCA.
Valuation sparks debate
The reported valuation—below €50 million for both brands combined—has raised eyebrows across the industry. At their peak, prior to the rise of competitors such as Stake and BC.GAME, Sportsbet.io and Bitcasino.io (launched in 2015) were generating around €100 million in annual EBITDA. Even using a conservative multiple of 3x, their combined valuation could once have approached €300 million.
Strategic exit, not retreat
For many observers, the sale reflects Yolo Group’s strategic shift away from what it considers non-core or higher-risk assets, as it focuses on fully regulated markets. However, the move should not be read as a broader pullback from iGaming.
Through Yolo Investments, the group continues to actively invest across the sector. Its portfolio currently includes 72 companies with combined assets valued at approximately €700 million, including two projects licensed in the UAE.
