Spanish operator Betinia, part of Soft2Bet, has unveiled a new advertising campaign featuring football coach Diego Simeone as brand ambassador.
Alongside the campaign, the operator introduced an upgraded version of its gamified loyalty program, Football Manager.
Loyalty Meets Football Simulation
The updated program is designed as a football-style simulator.
Players build their own squad.
Progress through career levels.
Unlock rewards by completing missions.
The format blends sportsbook activity with game mechanics, aiming to boost engagement and retention.
Gamification as Core Strategy
The move reinforces Soft2Bet’s broader focus on gamification as a competitive advantage.
By combining a high-profile ambassador with interactive loyalty mechanics, Betinia is positioning itself closer to entertainment-driven betting.
The campaign also strengthens brand visibility in the Spanish-speaking market.
Gamified loyalty programs continue to evolve — and operators are clearly investing in formats that feel more like games than traditional bonuses.
