BOYLE Sports Becomes Nottingham Forest's Betting Partner

Operator BOYLE Sports has become the official betting partner of Premier League club Nottingham Forest for the 2026/27 season, the club announced.

Under the terms of the agreement, BOYLE Sports will display advertising on LED boards at Nottingham Forest's City Ground stadium. The financial value of the deal was not disclosed. No further details regarding additional marketing activations or the partnership's specific scope beyond stadium advertising were provided in the announcement.

The deal comes amid the Premier League's broader shift away from front-of-shirt betting sponsorships, which the league banned starting this season, pushing operators toward alternative advertising channels such as stadium LED boards, sleeve placements, and digital content partnerships. BOYLE Sports' agreement with Nottingham Forest reflects this adjusted approach, with betting brands continuing to pursue visibility through stadium-based advertising even as shirt-front placements are no longer available under the league's updated sponsorship rules.