Conor McGregor to Appear at 1xBet Event in Rome

Irish UFC fighter and 1xBet ambassador Conor McGregor will serve as a special guest at the operator's affiliate event, scheduled to take place on November 3 during the SiGMA World 2026 conference in Rome, according to a post on 1xAffiliates' X profile.

No further details regarding the specific format of McGregor's appearance or additional programming planned for the affiliate event were disclosed in the announcement. McGregor has previously served as a brand ambassador for 1xBet, and this appearance continues that existing relationship within the context of the operator's presence at the industry conference.

The appearance adds a high-profile draw to 1xBet's affiliate event during SiGMA World 2026, leveraging McGregor's global recognition to attract attention and engagement among conference attendees. Celebrity appearances of this kind at industry events have become a common tactic for operators seeking to stand out during major gambling industry conferences that draw large numbers of affiliates and partners.