SBC Summit Lisbon 2026 will take place from 29 September to 1 October 2026 at Feira Internacional de Lisboa, bringing together operators, affiliates, suppliers, investors and senior executives from across the global gambling industry.
SBC Summit Lisbon 2026 will take place from 29 September to 1 October 2026 at Feira Internacional de Lisboa, bringing together operators, affiliates, suppliers, investors and senior executives from across the global gambling industry.
SBC expects more than 40,000 delegates from over 150 countries to attend its flagship event, making the Lisbon show one of the largest B2B gatherings on the international gaming calendar.
The organiser says the event is designed around a broad industry ecosystem covering markets, technology, product, payments, marketing and commercial partnerships, with a particular focus on senior decision-makers.
More than 11,000 operators expected
Operator attendance is expected to exceed 11,000 representatives, covering companies of different sizes and seniority levels.
SBC is also forecasting more than 6,000 affiliates, ranging from major established groups to newer publishers and content creators.
The exhibition floor is set to feature more than 800 exhibitors and sponsors, presenting products and services across areas including casino technology, sportsbook, payments, data, marketing and infrastructure.
The conference programme will include more than 600 speakers from the gambling industry and adjacent sectors.
Michael Jordan among headline speakers
One of the most notable names on the 2026 agenda is basketball icon, investor and philanthropist Michael Jordan, who is scheduled to appear on the Super Stage at MEO Arena on Tuesday, 29 September.
He will be joined by several prominent figures from the betting and gaming sector.
Carsten Koerl, founder and CEO of Sportradar, is also scheduled to appear on the Super Stage on 29 September, alongside Jason Robins, co-founder and CEO of DraftKings.
UFC lightweight fighter and Aviator brand ambassador Charles Oliveira is listed among the headline speakers for Wednesday, 30 September.
Focus on commercial value and industry access
SBC is positioning the 2026 edition around access to decision-makers and practical commercial opportunities rather than scale alone.
The event will bring together C-level executives, founders and senior leaders responsible for areas including product development, payments, marketing and business strategy.
For suppliers and operators, this makes the summit an important venue for product launches, partnership discussions and market-entry conversations ahead of 2027 planning cycles.
The Lisbon edition will also provide a broad view of the technology and regulatory trends shaping online casino, sports betting, payments and affiliate marketing.
With tens of thousands of attendees and hundreds of exhibitors expected, SBC Summit Lisbon 2026 is set to remain one of the industry's most important meeting points for global gaming companies.