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Michael Ashworth
The Great Reset: how Europe's new licence rewrites the casino playbook
Stricter affordability checks, unified ad standards and a single reporting portal land across nine jurisdictions.
European regulators have moved in near lockstep to introduce a harmonised licensing framework that operators say will fundamentally reshape how online casinos acquire, verify and retain players.
At its core sit three pillars: mandatory affordability checks, a unified advertising code, and a single reporting portal.
What changes for operators
Operators will need to integrate with the central reporting portal within a six-month transition window.
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