Steam Offers Gambling Simulation Game KEEP GAMBLING

Studio WIRED FEELINGS has released KEEP GAMBLING on Steam, a game built around simulated gambling products. According to the game's description, players scratch lottery tickets, play slots in an underground club, and open digital weapon cases at a basement LAN party, all in an effort to pay off an in-game gambling debt. The game can be played solo or online with friends, where participants can either cooperate or interfere with one another, with victory going to whoever clears their debt first.

The game launched on December 16, 2025, priced at $7.77. One core mechanic ties the character's heart rate to their odds of winning, with in-game energy drinks and stimulants used to raise it; overdoing this causes the character to pass out and temporarily leave the game. The title does not include any real-money betting functionality.

The release adds to a growing category of games that simulate gambling mechanics for entertainment purposes without involving actual monetary stakes, a format that has found a niche audience on platforms like Steam by exploring the psychological and thematic elements of gambling addiction through gameplay rather than facilitating real-money wagering itself.