Bloomberry Launches OnlyFun.PH Livestreaming Online Casino

Philippine gaming operator Bloomberry Resorts has launched OnlyFun.PH, a new online casino platform combining regulated gambling with livestreaming and creator-led entertainment.

The service went live on October 8 as part of Bloomberry's FUNaloMAX digital portfolio.

OnlyFun.PH allows users to watch livestreamed shows hosted by digital personalities and streamers, interact with hosts in real time and access online casino games through the same platform.

Bloomberry describes the product as the first regulated live interactive entertainment platform of its kind in the Philippines.

Livestreaming Sits Alongside Casino Games

OnlyFun.PH is designed around a format closer to creator-led streaming platforms than a conventional online casino lobby.

Users can follow live programming and communicate with hosts while gaming functions remain available within the same service.

The concept gives Bloomberry another way to combine gambling content with entertainment formats already familiar to audiences using social and livestreaming platforms.

Kelvin Kuan, Bloomberry's vice president and head of online gaming, said the product is intended to respond to growing demand for mobile, interactive and creator-driven entertainment.

The company positions OnlyFun.PH as complementary to FUNaloMAX rather than as a replacement for its existing digital casino operation.

Platform Operates Under PAGCOR Regulation

OnlyFun.PH operates under the regulation of the Philippine Amusement and Gaming Corporation.

According to Bloomberry, the service incorporates KYC identity verification, data security measures and player controls intended to support responsible gambling requirements.

The regulated status is particularly relevant as the Philippines continues to tighten oversight of online gambling while locally licensed operators expand their digital products.

Bloomberry is also the company behind the Solaire integrated resorts and has been increasing its exposure to online gaming alongside its land-based casino business.

FUNaloMAX was launched earlier in 2026 as an in-house online gaming platform targeted at mobile-first Filipino consumers.

OnlyFun.PH extends that strategy by adding a more explicitly social and entertainment-focused layer.

Bloomberry Plans More Shows and Creator Partnerships

Bloomberry plans to expand the new platform gradually rather than treating the launch product as its final format.

The company said additional original interactive programmes and features will be introduced over time.

It also intends to expand partnerships with hosts, streamers and other content creators.

That could give the operator a customer acquisition and retention model that differs from conventional casino marketing, with personalities and recurring programming becoming part of the product itself.

For the wider iGaming market, OnlyFun.PH reflects increasing convergence between gambling, livestreaming and the creator economy.

Streaming has long been used to promote casino products on third-party platforms. Bloomberry's approach brings the stream, presenter interaction and regulated gambling product into a single operator-controlled environment.

The commercial performance of the model remains untested, and Bloomberry has not disclosed user or revenue targets for OnlyFun.PH.

Its launch nevertheless provides an early example of a regulated casino operator treating livestreamed creator content as a core part of the gaming interface rather than simply as an external marketing channel.