BETBY Adds LeBull as Second Polish Sportsbook Partner

BETBY has announced a sportsbook partnership with Polish betting brand LeBull, expanding its presence in the regulated market less than a month after securing its first local client.

Under the agreement, BETBY will provide LeBull with sportsbook technology, betting content and managed trading services, including risk management support.

LeBull will retain its existing frontend, allowing the operator to keep its current interface and player journey while replacing the technology operating behind the sportsbook.

The agreement makes LeBull BETBY's second announced partner in Poland following its September deal with Betters.

BETBY Adds Two Polish Clients Within a Month

BETBY entered Poland through Betters in September, providing the operator with its sportsbook solution and proprietary Betby Games esports content.

The addition of LeBull gives the supplier two locally regulated clients shortly after its market debut.

The two operators are also ownership-linked. Polish industry reports have previously connected LeBull and Betters through the same investment structure, making the second integration a relatively natural extension of BETBY's first local agreement.

Betters operates through Silesia Entertainment, while LeBull is operated by Fun Project, meaning they remain separate licensed entities despite the ownership connection.

Neither brand is among Poland's largest sportsbook operators, but for BETBY the agreements establish an initial customer base in a new regulated jurisdiction.

LeBull Keeps Existing Player Interface

A key element of the agreement is its modular structure.

Rather than replacing LeBull's entire betting platform, BETBY will operate the sportsbook technology behind the operator's existing frontend.

The supplier will provide betting markets, content, trading infrastructure and operational support while LeBull preserves the interface already familiar to its customers.

BETBY highlighted managed trading as an important part of the partnership. Its service includes a dedicated trading team, round-the-clock risk management and automated tools designed to support sportsbook operations.

LeBull said the integration is intended to strengthen its betting content and underlying product without forcing a major change in the user experience.

Poland Becomes New Regulated Market for BETBY

BETBY's expansion comes as the supplier continues to target regulated markets for its B2B sportsbook business.

Poland has a tightly controlled betting regime, with locally authorised operators competing under licences issued by the Ministry of Finance.

The market also carries a relatively high tax burden and restrictions that make local market entry more complex than simply deploying sportsbook technology internationally.

Securing two integrations within weeks therefore gives BETBY an early foothold, although the commercial significance will depend on how the two operators perform and whether the supplier can add further Polish clients.

For now, the LeBull agreement extends the same expansion strategy that began with Betters: providing the core sportsbook and trading layer while allowing local operators to retain control of their consumer-facing brands and interfaces.