BETBY Launches Real-Time User Chat for Sportsbooks

Sportsbook provider BETBY has launched a new feature called User Chat, allowing players to communicate directly within individual sports event pages on an operator's platform. According to the company, users following the same event will be able to exchange messages in real time during the live broadcast.

BETBY stated that the feature includes the ability to reply to specific messages, threaded discussion capability, and automatic message translation. Operators can post messages under an administrator identity and pin them, distribute rewards to active users, and moderate conversations using built-in moderation tools. No further details were disclosed regarding rollout timelines across BETBY's operator partners.

The launch reflects a broader industry trend toward integrating social features directly into betting platforms, aiming to increase player engagement and time spent on-site during live events by fostering community interaction alongside wagering activity. By combining chat functionality with operator moderation and reward tools, BETBY positions User Chat as both an engagement driver and a customer retention mechanism for sportsbook operators.