Bloomberry Launches Livestreaming Online Casino OnlyFun.PH

Philippine casino operator Bloomberry Resorts has launched OnlyFun.PH, an online gambling platform that combines casino play with livestreaming and social interaction.

The service went live on October 8 under Bloomberry's mass-market FUNaloMAX brand.

Players can place wagers while watching live broadcasts from hosts, influencers and streamers, with chat functionality allowing users to interact with both the creators and other viewers.

Bloomberry describes OnlyFun.PH as an interactive entertainment platform rather than an online casino. Its core product, however, includes real-money casino gaming and operates under the supervision of Philippine regulator PAGCOR.

Casino Gaming Meets Livestream Entertainment

OnlyFun.PH is designed around a format increasingly familiar from livestreaming and social media platforms.

Instead of separating gaming from content, the service places live presenters and creators alongside the gambling experience.

Users can watch broadcasts while playing, participate in chats and interact with personalities featured on the platform.

The model gives Bloomberry another way to differentiate its online product beyond conventional casino lobbies, where engagement is typically centred on games rather than creator-led entertainment.

Bloomberry says OnlyFun.PH is the first legal platform of this format in the Philippines. That description is the company's own positioning rather than a separate regulatory classification.

OnlyFun.PH Joins the FUNaloMAX Brand

The launch expands Bloomberry's digital offering under FUNaloMAX, its consumer-facing online gaming brand.

Bloomberry is best known for operating the Solaire casino resorts in Metro Manila, giving the company an established land-based presence alongside its expanding online operations.

OnlyFun.PH brings a more content-driven format to that portfolio, combining gambling with elements normally associated with streaming platforms.

The company plans to add more shows, additional platform features and further agreements with streamers as the service develops.

PAGCOR Regulates the Platform

OnlyFun.PH operates as a licensed product under the oversight of the Philippine Amusement and Gaming Corporation.

That regulatory status is significant because the Philippines continues to distinguish between authorised domestic online gambling products and illegal offshore or unlicensed services.

For Bloomberry, the launch also shows how established land-based casino groups are experimenting with formats intended to compete for digital attention rather than simply reproducing traditional casino products online.

Livestream hosts, influencers and interactive communities can potentially give operators additional engagement opportunities, although the model also creates extra compliance requirements around advertising, age restrictions and responsible gambling.

OnlyFun.PH therefore represents more than an additional game catalogue. Bloomberry is testing whether creator-led entertainment can become part of the user experience within a regulated online casino environment.