Deepfake Ad Using Alphonso Davies' Father and Drake Promotes Unlicensed Oxibet in Canada

An AI-generated advertisement featuring deepfakes of Bayern Munich defender Alphonso Davies' father and rapper Drake has been directing Canadian users to Oxibet, an offshore gambling site that is not licensed in any Canadian province, the Edmonton Journal reported.

The ad was posted on Instagram by an account called Prime Spin Zone. Davies' agent, Nick Huoseh, told the Journal the video was false and said the Davies family has no connection to gambling. Other outlets citing the Journal reported that he plans to pursue those responsible.

Fake Arrest Story Used to Promote Online Casino

The video depicts an AI-generated version of Davies' father being arrested by the Edmonton Police Service, which is shown discovering a vault full of cash. The arrest is then presented as a misunderstanding, because the money supposedly came from online casino winnings.

The digital version of Davies' father then urges viewers to play at the same casino. A deepfake of Drake also appears in the ad, according to the Journal.

Clicking the ad took users to Oxibet, which is based in Comoros. The site claims to hold a Canadian licence, but it has not been authorized by Alberta, Ontario or any other provincial regulator. It has not been established whether Oxibet itself created or approved the ad.

Davies grew up in Edmonton after his family moved to Canada in 2005, which makes the fake local police storyline more convincing for Alberta audiences.

Alberta Regulators Warn Players to Check Licences

The ad appeared two months after Alberta launched its regulated iGaming market on July 13, 2026. The market was designed partly to move players away from offshore sites. Around 31 operators are now registered in the province, and Oxibet is not among them.

Registered operators in Alberta must display the Alberta iGaming Corporation (AiGC) logo in their marketing and include responsible gambling messaging. Athletes can appear in gambling ads only to promote responsible gambling tools. Ontario applies the same restrictions.

Alberta Gaming, Liquor and Cannabis (AGLC) told Canadian Gaming Business it was aware of fraudulent ads that use manipulated content to push Albertans towards unregistered sites. The regulator urged players to verify that "any gambling site they use is registered to operate in Alberta." AGLC said it reviews such cases individually and may refer them to law enforcement.

From Stolen Photos to AI Video

This is not the first time Davies has been used in unauthorized gambling marketing. In June 2023, TSN reported that Huoseh asked a gambling company to remove an Instagram ad that featured Davies without his consent. That ad used a photo. The latest one uses an AI-generated person speaking to camera.

Canadian regulators and industry groups have repeatedly flagged fake gambling ads on social media. In 2025, a digitally altered video of a former CityNews journalist was used to promote an unlicensed betting site under the name of Alberta's River Cree Resort & Casino.

The Canadian Gaming Association has also criticized Meta's enforcement against offshore gambling ads on Instagram and Facebook. For licensed operators in Ontario and Alberta, who follow strict advertising rules, these campaigns mean competing for the same audience with offshore brands that ignore those rules entirely.