iGame Media Named First Official Betting Data Partner for Premier Padel

iGame Media has become the first official betting data and betting streaming partner of Premier Padel, the professional padel tour. The exclusive agreement covers both the men's and women's Qatar Airways Premier Padel tour from the 2027 season onwards.

The company, which has offices in Belfast and the Isle of Man, announced the deal on September 23, 2026. According to iGame Media, the tour will produce more than 2,400 matches a season, and sportsbooks and prediction markets will be able to access official padel betting products for the first time. Financial terms and the length of the contract were not disclosed.

Official Umpire Data and Low-Latency Streams for Sportsbooks

The package combines official in-venue umpire data, low-latency live streaming and scoreboards. iGame Media says this will allow operators to offer padel reliably in-play, not just pre-match.

Pre-match and in-play markets will be modelled using historical Premier Padel data and official umpire data. They will be distributed through accredited odds providers via OneData, the odds and data gateway iGame Media launched in September, as well as through existing integrations.

The distinction matters for integrity and trading. Official data comes directly from the rights holder's own scoring process, while unofficial feeds typically rely on scouts or broadcast pictures, which can be slower and harder to verify. For a sport that is new to many trading teams, a sanctioned feed and official video lower the risk of offering fast in-play markets.

Operators will also be able to use iGame Media's Bettor Engagement video content to promote tournaments and explain padel markets and players to customers.

Why Premier Padel Is Targeting the Betting Market

Premier Padel was launched in 2022 by Qatar Sports Investments in partnership with the International Padel Federation (FIP). Its calendar includes 26 events across the Major, P1, P2 and Finals categories, staged in Europe, the Americas, the Middle East and Africa. The 2027 season will include stops in Buenos Aires, Rome, London, Paris and Acapulco, and the tour is exploring expansion into Asia.

iGame Media argues that padel shares key betting characteristics with tennis, one of the largest in-play betting sports: short, fast matches, frequent scoring points and a year-round calendar. The company also describes padel as the fastest-growing racquet sport, with more than 38 million players worldwide.

Rob Mitchell, VP Commercial at Premier Padel, said sports betting represents "an important opportunity" for the tour as it grows internationally.

Mike Cobain, founder and CEO of iGame Media, pointed to rising attendance as evidence of padel's growth as a spectator sport. He said the Paris Major at Roland Garros drew 81,000 fans across the week, up from 64,000 in 2025. Cobain added that the agreement gives Premier Padel full oversight of how its rights are used in regulated betting markets.

iGame Media's Push Beyond Streaming

The deal marks a shift for iGame Media from aggregating third-party content to holding exclusive betting rights directly. The company is best known for OnePlatform, a service that gives operators access to more than 20 live streaming suppliers through a single integration. iGame Media says the service is used by more than 150 regulated operators.

iGame Media and Premier Padel will present the 2027 product suite and roadmap, including expanded markets and richer data, at SBC Summit on September 29, 2026.