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Sarah Connor
Several iGaming operators used social media platform X to reference the launch of Apple's first foldable smartphone, iPhone Duo, unveiled during the company's presentation on September 9.
Brands including 1xBet, Stake, BC.GAME, Duelbits, and Dicey published images showing their respective products displayed across the device's two screens, joining the broader wave of brand reactions that typically follow major Apple product launches. No further details regarding specific engagement metrics or follow-up marketing activity tied to the trend were disclosed.
The participation of multiple gambling brands in this reactive marketing trend reflects a common industry practice of leveraging major tech product launches to generate quick social media visibility and engagement, positioning operator products alongside a high-profile consumer technology moment without requiring a dedicated marketing campaign or budget.
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