Tonybet Adds Online Poker as Third Core Vertical

Tonybet has expanded its product portfolio with the launch of online poker across all of its .com domains.

The operator introduced the new vertical on October 6, adding poker alongside its existing sportsbook and online casino products.

The poker platform is supplied by EvenBet Gaming and gives Tonybet a third major gambling vertical within the same brand ecosystem.

Cash Games, Tournaments and Spins Available at Launch

Tonybet's poker offering launched with three main formats.

Players can access conventional cash-game tables, as well as scheduled tournaments with defined buy-ins and prize pools.

The platform also includes Spins, a faster tournament format designed around a small number of participants and shorter playing sessions.

Together, the formats allow Tonybet to cover both traditional poker users and customers looking for faster tournament gameplay.

EvenBet Gaming Supplies the Poker Platform

EvenBet Gaming provides the technology behind the new product.

The supplier specialises in online poker software and provides operators with infrastructure covering multiple poker formats and tournament configurations.

For Tonybet, the addition broadens its product mix beyond sportsbook and casino without requiring the operator to build a proprietary poker platform.

Poker can also create a different engagement model from casino games because players compete against each other rather than directly against the house.

That distinction can help operators diversify player activity across multiple products while keeping customers within the same account environment.

Tonybet Expands Beyond Sportsbook and Casino

The launch represents a broader product expansion for Tonybet rather than a standalone poker brand.

By making poker available across its .com domains, the operator can introduce the vertical to existing sportsbook and casino customers while also targeting poker-focused players.

The commercial impact will depend on factors including liquidity, tournament schedules, player acquisition and the ability to maintain active tables across different markets.

Unlike many casino products, online poker depends heavily on having enough simultaneous players to provide attractive games and tournament fields.

Tonybet's decision to add poker therefore expands its product range, but the strength of the vertical will ultimately depend on how effectively the operator can build and retain an active player pool.