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BC.Game Announces Eva Elfie as Brand Ambassador

BC.Game has named adult performer Eva Elfie as an ambassador, while the announcement leaves the deal’s value, duration and exclusivity undisclosed.

Crypto casino BC.Game has announced adult performer Eva Elfie as a new brand ambassador through its X account.

The announcement did not disclose the agreement’s financial value or duration. It also did not specify campaign deliverables, territories or whether the partnership is exclusive.

Previous Partnership With 1xBet

Elfie began working as a 1xBet ambassador in 2022. Advertising agency 9 Pandas documents the partnership in its campaign portfolio, including videos produced to introduce her as the bookmaker’s ambassador. 

The BC.Game announcement does not establish that her relationship with 1xBet has ended. No termination announcement was identified in the materials reviewed, although that alone does not confirm the agreement’s current contractual status.

The new signing should therefore be described as a BC.Game ambassador appointment, rather than a confirmed switch between competing operators.

BC.Game Adds to Ambassador Activity

The announcement follows BC.Game’s recent renewal of its partnership with Colby Covington. The operator presented the former interim UFC champion’s return as the first ambassador appointment announced under chief executive Ali “Ako” Muhanned. 

For Elfie’s agreement, details of planned appearances, promotional content and launch dates remain undisclosed.

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