Kerma Games Launches Snoop Dogg Birthday Campaign at SBC Lisbon

Kerma Games has announced The Next Episode, an industry campaign offering clients and other iGaming professionals the chance to attend Snoop Dogg's birthday celebration at his Los Angeles mansion in October 2027.

The campaign will begin at SBC Summit Lisbon and run through a series of activations and guest-list opportunities before the final attendees are confirmed by June 30, 2027.

Kerma Reserves 100 Invitations for Clients

Kerma Games has allocated 100 invitations to clients working with the provider through both direct and indirect partnerships.

Each client invitation includes two tickets. The company receiving the invitation can decide who attends, including employees, clients, partners or other guests.

A further 10 Golden Tickets will be available to the wider iGaming industry. Kerma plans to release them individually over the coming months rather than distributing all 10 at the campaign launch.

The provider has not yet detailed every method through which the Golden Tickets will be awarded. It said additional opportunities and campaign activations will be announced through its channels before the guest list closes.

Campaign Starts at SBC Summit Lisbon

The Next Episode will make its first physical appearance at SBC Summit Lisbon, where Kerma Games plans to use a dedicated activation and its Kerma Smoothie Bar to introduce attendees to the campaign.

Visitors will be able to meet the company's team and learn how to participate, while further opportunities to secure places are expected to be introduced as the campaign develops.

The campaign extends Kerma's use of celebrity intellectual property beyond individual casino games and into broader marketing experiences.

Kerma's current celebrity portfolio includes Snoop Dogg, Lil Baby, Sexyy Red and footballer Luka Modrić. The supplier also offers Snoop Dogg-branded gaming content as part of its product portfolio.

All attendees are expected to be confirmed by June 30, 2027, ahead of the Los Angeles event in October 2027.