Mindway AI Monthly Player Monitoring Reaches 16.5 Million

Better Collective’s safer gambling technology subsidiary Mindway AI now monitors 16.5 million active players each month through its flagship GameScanner product, up 79% from 9.2 million in May 2025.

The company’s coverage has expanded to 73 jurisdictions, compared with 62 at the earlier reporting date, according to Better Collective’s November 12 update.

GameScanner expands its monitoring footprint

Mindway AI develops software that analyses player behaviour to identify early signs of potentially harmful gambling. Its technology combines artificial intelligence, neuroscience and human expert assessments to help operators identify customers who may need intervention.

Better Collective first invested in the Danish business in 2019 and increased its ownership to 90% in 2021. At that time, GameScanner monitored 125,000 players across three jurisdictions.

The latest figures measure the number of players covered by the monitoring software, rather than customers using a standalone consumer service.

Contracted recurring revenue more than triples

Better Collective reported a compound annual revenue growth rate of 47% for Mindway AI between 2021 and 2025.

At June 30, 2026, signed annual recurring revenue stood at 3.25 times its year-earlier level, equivalent to growth of 225%. The announcement did not disclose an absolute revenue or ARR figure. 

Signed ARR represents the annualised value of contracted recurring business. It is distinct from revenue recognised during a financial reporting period.

Danish accounts show a small pre-tax loss

Separate accounts for Mindway AI ApS provide more detail on profitability. The Danish entity recorded gross profit of DKK16.4 million, approximately $2.5 million, in 2025, up around 24% from DKK13.2 million a year earlier.

Operating profit reached DKK441,000, approximately $66,000. 

After financial expenses, the company recorded a small pre-tax loss of approximately DKK47,000, or $7,000.

The DKK16.4 million figure represents gross profit, rather than annual revenue. It therefore provides a different measure of the business’s financial performance from the revenue growth and contracted ARR figures highlighted by Better Collective.