Better Collective Reportedly Cuts Up to 85 Jobs as COO Departs

Better Collective has reportedly laid off between 75 and 85 employees worldwide, alongside the departure of chief operating officer Sofie Ejlersen.

According to NEXT.io, the redundancies took place at the end of October and affected several locations, including the company’s Farringdon office in London. The reported cuts represent approximately 5% of the workforce.

The developments come ahead of Better Collective’s third-quarter results, scheduled for November 18. 

Senior Departures Reported

NEXT.io reported that Ejlersen left in October, although the circumstances of her departure remain unconfirmed. She joined Better Collective as a strategic adviser in 2024 and became COO in March 2025.

Senior business development directors Guy Harding and Gloria Cereda have also reportedly departed. Senior vice-president of technology Riley Bryant is expected to leave at the end of November.

Better Collective did not elaborate when approached by NEXT.io, citing its pre-results silent period. Its public leadership page continued to list Ejlersen as COO when checked. 

Brazil Closure Weighs on Outlook

The reported restructuring follows a significant change in the group’s Brazilian outlook. Before the market closure, Better Collective expected approximately €45 million in Brazilian revenue during 2026, equivalent to around 12% of group revenue.

In its September update, the company said prolonged restrictions could require mitigating measures across Brazilian operations and supporting functions to adapt its cost base. Most Brazilian revenue came through revenue-share agreements with licensed operators.

Financial Targets Already Revised

Better Collective reduced its 2026 organic revenue growth guidance to 3-8%, from 7-12%. Its EBITDA before special items growth outlook moved to between minus 7% and plus 3%, previously 8-18%.

The company also suspended its 2027-2028 guidance and share buyback programme, citing uncertainty over Brazil and the need to preserve financial flexibility. These disclosed measures provide context for the reported cuts, while the company has not publicly detailed the latest workforce changes.