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The new studio-based product features one-on-one hockey matches lasting 16 to 20 minutes, with live players competing around the clock and betting available pre-match and in-play.

Esports betting supplier Oddin.gg has launched eHockey, a new simulated hockey betting product within its 24/7 Fast Betting Content portfolio.
The format features one-on-one hockey matches played by real participants in a studio environment, with each game lasting approximately 16 to 20 minutes.
Oddin.gg said eHockey will operate around the clock and initially provide roughly 1,600 matches per month.
The product expands the company's eSim offering alongside formats including eFootball, eBasketball and eTouchdown.
eHockey has been designed as continuous sportsbook content that does not depend on the schedule of real-world hockey leagues.
Matches are played by human participants rather than generated entirely by an automated simulation.
Oddin.gg provides trading and risk management for the product through its in-house team.
At launch, operators can offer both pre-match and live betting markets covering match and period winners, goal totals, team totals, handicaps, correct score, nth goal and odd or even goal outcomes.
The format is intended to give sportsbooks additional betting inventory during periods when major live sporting events are unavailable.
Oddin.gg is offering eHockey through its odds feed, with customers using its trading services also able to request activation.
A wider rollout through the supplier's turnkey iFrame is planned separately.
The company positions fast betting content as a way for operators to maintain a continuous schedule of short-form events across different sports.
Its eTouchdown American football product currently generates more than 3,000 live matches per month, while eFootball provides approximately 33,000 monthly matches.
Combined, eHockey and eTouchdown are expected to deliver more than 4,600 studio-produced hockey and American football events each month.
Oddin.gg is best known for esports betting technology, including odds feeds, risk management, data and sportsbook interfaces.
Its eSims portfolio extends that model into studio-based competitions built around familiar sports and video game formats.
The eHockey launch reflects a broader strategy of creating high-frequency betting content that can operate independently of traditional sports calendars.
For sportsbook operators, that model provides additional events during quieter periods without relying on automated virtual sports alone.
The commercial performance of eHockey will depend on operator adoption and player demand, but the product adds another format to a segment where suppliers are increasingly competing on event frequency, live betting availability and round-the-clock coverage.
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The new studio-based product features one-on-one hockey matches lasting 16 to 20 minutes, with live players competing around the clock and betting available pre-match and in-play.

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