Alanbase Expands Custom NGR Formula Controls for Operators

Affiliate platform Alanbase has expanded the customisation of NGR calculations available to operators, giving brands more control over how affiliate revenue share is calculated.

The update allows operators to use any tracked events available in Alanbase when building an NGR formula for a specific brand.

This means companies can account for a broader range of commissions, player costs and other expenses rather than relying on a single standard definition of net gaming revenue.

Operators Can Build NGR Around Their Own Economics

NGR is commonly used as the basis for revenue share agreements between gambling operators and affiliates, but the calculation can vary significantly between brands.

Depending on the commercial model, operators may deduct bonuses, payment costs, platform fees, taxes, chargebacks or other expenses from GGR before determining the amount used for affiliate commissions.

Alanbase's updated functionality allows those calculations to be configured directly within each brand's settings using the events already tracked by the platform.

The change gives operators more flexibility to make the affiliate calculation reflect the actual economics of a particular product instead of applying the same formula across every brand.

Alanbase already supported custom RevShare and NGR formulas, including different variables and values depending on the partner or market. The latest update extends that flexibility by widening the data that can be included in the calculation.

Different Deals Can Use Different NGR Formulas

The additional control also affects how operators structure partner agreements.

A company can use different NGR formulas as the basis for RevShare or hybrid commission models, allowing commercial terms to vary between brands, products and individual affiliate relationships.

For example, one agreement could calculate revenue share after a specific set of costs, while another could use a different combination of tracked events.

That allows operators to move closer to deal-level customisation without calculating commissions manually outside the affiliate platform.

Alanbase supports CPA, RevShare and hybrid payment models, alongside configurable goals, conditions and partner-specific payouts.

The platform also provides player statistics, cohort analysis, automated invoices and custom reporting tools for affiliate programmes.

More Granular NGR Can Reduce Manual Reconciliation

Custom NGR calculations are particularly relevant for multi-brand operators, where player economics and cost structures can differ between products or markets.

Without flexible formulas, affiliate teams may need to export data, recalculate NGR in spreadsheets and manually reconcile partner payments.

By moving more of that logic into the platform, operators can automate a larger part of the commission process and keep the calculation rules attached directly to each brand or agreement.

For affiliates, the update also makes the underlying commercial model more dependent on the exact NGR formula agreed with each operator.

The practical impact will therefore vary by programme, but the new controls give operators more options to align partner commissions with the costs and revenue components they actually track.